Wednesday, 23 November 2011

The Dandy and The Beano go digital!

The UK’s best loved comics, The Dandy & The Beano, have announced the introduction of a digital subscription service for both titles through Apple’s Newsstand.  First published in 1937 and 1938 respectively, the two national comic institutions join another one of our comic legends, Commando, in the App store. The apps deliver digital, enhanced versions of the comics, enabling fans to read their favourite strips and characters on iPad, iPhone and iPod Touch. 

Demonstrating the enduring  popularity of the comic brands is the fact that Apple are already promoting the free Beano app on the front page of iTunes and it is already sitting in the Top 10 downloads – only hours after the apps’ release!
Even though our comics are for children of all ages… the move into digital publishing underlines DC Thomson’s commitment to children’s literacy, ensuring that our famous comics can be read by kids as widely as possible on all kinds of formats. Teachers, parents and educational experts all acknowledge the role comics have in providing the bridge between picture books and chapter books and with the increasing use of apps by children, we hope even more of them can now access our weekly, original and not-to-mention hilarious content.
Mike Stirling, Editor-in-chief of The Beano said: “This is app-solutely fantastic! We’re all very app-y! Sorry, that’s app-alling! The great thing about the new app on Newsstand is that it guarantees our fans can enjoy The Beano 24-7.  I used to read The Beano snuggled up under the covers with a torch at night – nowadays, I’ll just cuddle up to my iPhone!”
Editor-in-chief of The Dandy, Craig Graham added:  We’re incredibly excited about being available as a digital download. Now people can have the unique School of Mock that is The Dandy at their fingertips, wherever they are and whatever they’re doing.”

The Beano and Dandy apps are free to download via iTunes and also come with free issues of the comics so that users can see they great content they’ll get in advance, along with simple instructions of how to subscribe or download. Payment is via the user’s iTunes account. Digital copies are enhanced with interactive advertising, video and links to the existing Beano & Dandy websites – &
DC Thomson have developed these apps in association with Yudu Media – – and are planning to bring a range of existing titles to Apple’s Newsstand in the coming months.

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